Innovation & Entrepreneurship

Our Team

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Innovation & Entrepreneurship Team Members


Alex Gonzalez

Chief Innovation Officer

Alex Gonzalez is a corporate innovation, strategy, brand and culture advisor, speaker and
author. He has over 20 years of experience at several Fortune 500 & 1000 companies
where he held a variety of senior executive roles including leading global strategy &
innovation functions to running major divisions as a P&L leader. He is the CEO of Highwire
Group, a company focused on enabling innovators and their companies to embrace
transformative thinking and innovate fearlessly. He is also the producer and host of the
new Disruptor Studio series that showcases leaders that are innovators in their company,
industry and community. Alex is actively involved in helping grow the Atlanta innovation
ecosystem as Chief Innovation Officer at the Metro Atlanta Chamber. 

Previously, he held several senior executive roles at Equifax. These roles include Chief
Innovation Officer where Alex was focused on finding disruptive growth vectors for the
company, designed innovation processes, and connected with the emerging technology and
start-up markets. Prior to that he was President of North America Commercial Solutions.
Alex started at Equifax as Senior Vice President of Strategic Marketing where he was tasked
with building contemporary marketing and growth processes for the company.

Alex came to Equifax from General Electric where he held a variety of leadership roles at GE
Insurance Solutions, a $10 billion division of GE. This included Customer Experience Leader
where Alex built an organization and capabilities that connected the brand promise with
actual delivery. Prior to GE, Alex held a variety of customer-centered and revenue focused
roles at Chubb Insurance. Alex graduated from the University of South Florida with a
Bachelors of Science in Finance.

Alex is active in helping grow Atlanta. In addition to his board role at the Metro Atlanta
chamber he is on the board of Junior Achievement of Georgia, Georgia Soccer, and the
Atlanta Conventions and Visitors Bureau. He is also a past board member of Zoo Atlanta.
Alex is a member of the Georgia State University Marketing Roundtable and is on the
Advisory Board of the American Marketing Association-Atlanta.


Sarah Hudnall

Innovation & Entrepreneurship Program Coordinator

404-586-1931 |

Sarah joined the chamber in 2017 as an intern and transitioned into her role as Program Coordinator of Innovation & Entrepreneurship (I&E). She works to help grow the innovation ecosystem in Atlanta. In her current role, she assists in supporting Atlanta’s many startup hubs and higher-education institutions.

Prior to joining the chamber, Sarah graduated from the University of Michigan in 2017 with a degree in International Studies and Political Science. She was also a varsity athlete on the women’s rowing team at Michigan. Sarah gained experience through interning with HEC Paris, a leading business school in Paris, France.

A Roswell, Georgia native, Sarah enjoys exploring Atlanta’s restaurant scene and walking on the Beltline.

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