Innovation & Entrepreneurship

Our Team

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Innovation & Entrepreneurship Team Members


Jennifer Sherer

Vice President, Innovation & Entrepreneurship

Jennifer Sherer is the vice president of Innovation and Entrepreneurship for the Metro Atlanta Chamber (MAC). She leads a team focused on building Metro Atlanta’s innovation capacity – the region’s ability to produce new ideas, technologies, products and processes. Jennifer joined MAC in 2013 and has since led the launch of numerous initiatives that drive collaboration in the innovation community, support high growth entrepreneurs, and elevate Atlanta’s status as a globally recognized innovation hub.  

Prior to joining MAC, Jennifer served as the Executive Director of Southeast BIO (SEBIO), a regional non-profit organization that fosters the growth of the life sciences industry in the Southeastern U.S. SEBIO’s mentoring programs, designed to prepare entrepreneurs for fundraising and cultivate new start-ups from universities, have benefited over 200 companies in the Southeast. Companies participating in SEBIO activities have gone on to raise over $2.5 billion in public and private funding.

Prior to joining SEBIO, Jennifer was a licensing associate in the Office of Technology Transfer at Emory University. She was responsible for assessing intellectual assets for advancement, developing marketing strategies, and generating commercialization plans for technologies generated by university researchers. She also aided faculty members in developing strategic partnerships with industry.

Jennifer serves on the Emory University Center for Ethics Advisory Board and Startup Atlanta Board. She serves in volunteer leadership roles for Southeast BIO and the Atlanta Regional Commission (ARC), and is a graduate of Leadership Gwinnett. She earned a Ph.D. in Molecular Physiology and Biological Physics at the University of Virginia and a B.S. in Biochemistry at Lehigh University.

Jennifer lives in Suwanee with her husband, Todd, and has three stepdaughters and twin boys. 


Sarah Hudnall

Innovation & Entrepreneurship Program Coordinator

Sarah joined the chamber in 2017 as an intern and transitioned into her role as Program Coordinator of Innovation & Entrepreneurship (I&E). She works alongside Jennifer to help grow the innovation ecosystem in Atlanta. In her current role, she assists in supporting Atlanta’s many startup hubs and higher-education institutions.

Prior to joining the chamber, Sarah graduated from the University of Michigan in 2017 with a degree in International Studies and Political Science. She was also a varsity athlete on the women’s rowing team at Michigan. Sarah gained experience through interning with HEC Paris, a leading business school in Paris, France.

A Roswell, Georgia native, Sarah enjoys exploring Atlanta’s restaurant scene and walking on the Beltline.